Giant grocery store, Woolworths, are in the business of taking their Corporate Social Responsibility seriously. On January 23, 2007, the fresh food people will donate 100% of that day’s supermarkets profit to help Australian farming families in need.

The Woolworths Fresh Future Children's Hospital Appeal has long soothed the deficits in Health funding and now they move into soothing the pain of drought by providing needed financial relief. This is corporate social responsibility at its best.

Congratulations to this Australian retail giant for supporting our kids and families in the outback. The bulk of money raised will go to the Country Women’s Association with the remainder allocated to sustainable agricultural research projects.

Shop at any Woolworths supermarket on January 23, 2007 and help Australia advance a fair and more sustainable approach to farming family life.